Essentially, the chain letter works by having you sending a gift of $10 to the person at the top of a list of 5 people. Of the 200 letters you send out, the person on the top of the list is removed and you placed yourself at the bottom of the list. The person that receives your letter will do just as you have done. You get your $10 when you have reached the top of the list.
That evening, I read it again trying to understand why so many people would be drawn into it and give it ago. Let's have a look at some of the letter characteristics.
- The plan itself appears to be extremely plausible for it to work, and the instructions looks thorough enough for it work. It even contain steps on how to fold the letters so that the creases in the folded letter does not mess up any future photocopying by your receiver.
- The chain letter contain a calculation of a scenario where it appears to be reasonable and realistic. It used a 3% response rate on letters that you sent out.
- The outlay for the participation is about $200. Most people may think that this is not such a large outlay and would be willing to risk to receive the "guaranteed" $70,000 return.
- Everyone loves a rags-to-riches story and caused them to think "if it happen to him, it certainly can also happen to me as well." The letter also contain several other rag-to-riches testimonials.
By the way, just found the Make Money Fast Hall of Humiliation. Reading the comments, I am amaze on how gullible some people are.